17 Nov 2004
Factory at the crossroads 
The 'New Factory', the Fac 251 headquarters building that Factory commissioned at One Charles Street in Manchester was quite an architectural landmark. Ben Kelly (also the designer of Fac 51 The Hacienda and Fac 201 Dry) and "co-designer" Elena Massucco brought on the style. In this excerpt from a City Life magazine article on the building (and also the Siemens building in West Didsbury), Elena Massucco explains some of the philosophy behind its design, in particular "the slot" (the front door, the exterior of which can be glimpsed in this photo of The Wendys): "there was originally a door there, and we just wanted to make an impressive gesture at the crossroads, bringing the building out into the outside world: it would tie it up for us." The slot allows you, on entering the building, to see up to the first and second floors, and vice versa. "It was important for the first floor (the office level) to have a feeling of people going in and out - they don't have to be cut off".

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