25 Mar 2006
Peter Saville: the M and M&C 
Peter Saville's new giant 'M' logo that isn't a logo for the City of Manchester has been unveiled at a property conference in Cannes, southern France. The Manchester Metro explains why not everyone is happy.

The April 2006 edition of Creative Review has a feature on the commercial side of Peter Saville's work. In 'Saville to be M&C's Agent Provocateur' [page 20], M&C Saatchi's Creative Director Graham Fink and Peter Saville talk about Saville's new consultative role:

Fink on Saville: "If you look at the D&AD awards, the designers moan about the advertisers and vice versa. And all the designers I knew at art school were remarkably dull people. But then you look at Peter's stuff and it's so visual, it's iconic. What we are really trying to do is make our clients' brands iconic: having Peter here will bring a different kind of mind to the creative department."

Saville on Fink: "What Graham's asking me to do is just respond. These people fill up our world; advertising makes an enormous impact on our visual culture. If you're going to fill up these spaces with visual material, the more civilised it is, the more cultured, the better. All I have to do at M&C is be a voice from outside of the system but with some sensitivity to what the message is. He asked me if I would act as a provocateur. What could I say?"

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