18 Mar 2006
Peter Saville on Manchester - the original modern city 
Peter Saville recently talked to mad.co.uk about his ongoing work to "brand" Manchester. In this brief extract he explains what constitutes "original and modern":

"My work for Manchester was to plot a direction for the brand - which to me was the serious approach. The Guardian for example, is an original and modern newspaper. Manchester United is the original and modern sporting club. It's a good way to describe things from Manchester that have distinguished themselves. The Trade Union movement started there. The first computer was developed there. There are many stories through which the values of originality and modernity are interwoven. There's the story of the music scene – and my own part in it with Factory and the Hacienda."

Reads the full article here.

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