8 Oct 2007
Crossing the sociocultural spectrum 
Jane Withers, in yesterday's New York Times, reports that Peter Saville as been hired by Kvadrat, the innovative Danish textile company, to overhaul the company’s visual identity.

Saville says: "The thing that amazes me about Hallingdal (Kvadrat's most famous fabric which has "a tweedy texture in a kaleidoscope of hues") is that one fabric can evoke so many associations. In orange it can be one thing, in gray quite another. From people smoking pot to the dentist’s waiting room. Not many things cross the sociocultural spectrum like that."


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Peter Saville colour wheel
Biting Tongues

In the grey days of late 1970s post-punk Manchester, youth culture was a serious affair: every musical performance was measured mostly by the conviction of its delivery. The term 'New Wave' opened up free vistas where acquired skills could once again be exercised after punk's monochrome blur. It could be applied to anything from a James 'Blood' Ulmer record to the latest Throbbing Gristle release, Magazine to Swell Maps. Move outside that terrain into Sun Ra, Parliament, Frank Sinatra and Martin Denny, and your options were suddenly without limit...

Then came Tony Wilson's Factory Club (at the Russell Club in Hulme) offering an open invitation to experiment that was taken up when Ken Hollings, Howard Walmsley, Eddie Sherwood and a few others decided to make some noise to accompany their 16mm silent epic Biting Tongues. A further performance followed a few weeks later, when Colin Seddon and Graham Massey disbanded their Post Natals project and joined up. The film itself, a flashing series of negative images, became a memory; the name remained.

- extract from the LTM Biting Tongues biography

Factory Records

The Durutti Column