20 Dec 2007
Global mega-brand 
The paper version of the Manchester Evening News last week reported on Peter Hook's plans to 'take the spirit of the Manc club worldwide'.

Says the MEN: 'A worldwide merchandising deal has been signed to produce official Haçienda products like tee-shirts, CDs and posters for the first time. It also means no other club promoters or merchandisers can legally use the name'.

Of 'brand Haçienda' Hooky says: "Rob [Gretton] said it would be hot again one day and, just like he was with Joy Division, he was right. The Haçienda is very important to the people of Manchester and those who went there. I've come to realise what a huge part it played in a generation's life and also in Manchester's development. Now we're going to take the brand anywhere we can."

Be warned. Don't even point!

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