Peter Saville was a special guest on BBC Radio 4's You and Yours programme this lunchtime where he talked about Manchester's corporate image in his capacity as Creative Director to the City Council. He starts off by explaining why the city's new slogan is no slogan at all:

"I think I've taken it more seriously than that. We don't believe advertising in the way we used to believe advertising. We don't believe slogans. If I see something that has to make such a claim for itself, then plainly it's not really achieved it. And also we're not talking about hair shampoo or breakfast cereal. I mean cities and communities are much more complex than that."

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