3 Aug 2006
Peter Saville "remodels" the MTV Logo at the ICA 
darylstudio.com carries a report on the new exhibition at the ICA in London which features the efforts of eminent designers to remodel the famous MTV logo.

Peter Saville's "entry" consists of the original 'M' in its packaging, signed by Saville and returned with a note which says "I was as excited as everyone else by the advent of a fully-fledged music channel twenty-five years ago. My initial optimism faded though as the culture of pop began it's (sic) descent into pure entertainment. Corporately controlled karaoke is not very interesting to me, but then I guess that nothing sells like teen spirit. I would rather it had stayed in the box.."


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