Peter Saville, in collaboration with Paul Barnes, has designed a new graphic identity for Kate Moss, reports the Creative Review blog.

Modern typographer Barnes resurrected an old typeface by Alexey Brodovitch, the legendary art director of Harper's Bazaar from 1934-58. Barnes tells CR, "I tried it for this almost as a kind of joke, but the actual combinations of letters worked well, the words 'Kate Moss' looked really good. It embodies the spirit of Kate Moss, it's sophisticated yet modern."

Rather amusingly, during the development of the Moss identity, it seems Peter Saville and Kate Moss were photographed together smoking out of a window. Subsequently the picture appeared in The News of the World with a "who is Kate' new mystery man"-type caption.

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