5 Jun 2007
A bit cheesy 
The Serif gets Peter Saville to chip in his two-pennorth on the new London 2012 Olympics logo.

He says "I find it a bit cheesy. Those rings don't sit happily within that angular form and the typographic expression of London is a little insecure and apologetic. On the other hand, it's incredibly noticeable, brave and confrontational. Designs which are effective are abrasive on our sensibilities initially, that is how they work. It doesn’t have to be nice because they are familiar, while a great design forges a new aesthetic. It's real job is to be a catalyst for awareness of the Olympics and it's doing that already".

Labels:

0 Comments:

Post a Comment

<< Home



- - - -


Peter Saville colour wheel
Biting Tongues

In the grey days of late 1970s post-punk Manchester, youth culture was a serious affair: every musical performance was measured mostly by the conviction of its delivery. The term 'New Wave' opened up free vistas where acquired skills could once again be exercised after punk's monochrome blur. It could be applied to anything from a James 'Blood' Ulmer record to the latest Throbbing Gristle release, Magazine to Swell Maps. Move outside that terrain into Sun Ra, Parliament, Frank Sinatra and Martin Denny, and your options were suddenly without limit...

Then came Tony Wilson's Factory Club (at the Russell Club in Hulme) offering an open invitation to experiment that was taken up when Ken Hollings, Howard Walmsley, Eddie Sherwood and a few others decided to make some noise to accompany their 16mm silent epic Biting Tongues. A further performance followed a few weeks later, when Colin Seddon and Graham Massey disbanded their Post Natals project and joined up. The film itself, a flashing series of negative images, became a memory; the name remained.

- extract from the LTM Biting Tongues biography

Factory Records

The Durutti Column