14 Dec 2007
Luxury redefined 
Spring 2008 will see the launch of a new joint-branded John Smedley/better thinking Luxury Redefined t-shirt.

Made in Derbyshire from organic, Fairtrade, extra-long staple Peruvian cotton with an exceptionally low water footprint – the Luxury Redefined concept takes sustainable design and communication to a new level. Supported by a product brochure and web site that tell the story through beautiful, evocative photography, the t-shirt combines the ultimate in luxury with the ultimate in sustainability.

Better Thinking Ltd – a sustainable strategy, design and communications consultancy – has considered every aspect of the t-shirt’s environmental and social impacts since initiating the project in October 2005.

Since mid-2005, Mark Holt (founding partner of 8vo) has been a founding partner of Better thinking. To coincide with the launch, Better Thinking is holding a competition for to design a graphic, slogan or logo (around the theme of sustainability) to be printed on a limited edition of 10 of the t-shirts.

The deadline for submissions is 12pm, Friday 15th February 2008.

The winning submission will receive an original 8vo Hacienda Nine poster from 1991, screenprinted in two colours (and also a luxury redefined t-shirt carrying your design). The remainder of the t-shirts will be auctioned globally with all proceeds going to a Peruvian education programme (helping to support the t-shirt cotton farmers).

The Luxury Redefined t-shirt will be available online and from John Smedley stockists in Spring 2008.

Labels: , , ,


Post a Comment

<< Home

- - - -

Peter Saville colour wheel
A Certain Ratio

"Manchester, 1978. In the beginning there were four: Jez Kerr (bass), Martin Moscrop (guitar/trumpet), Peter Terrel (guitar/effects) and Simon Topping (vocals/trumpet). Four thin boys with a name borrowed from a Brian Eno record, the intense, drummerless quartet initially drew influence from Wire, Eno, the Velvets and Kraftwerk, and gained a manager in Anthony Wilson of Factory Records.

"May 1979 saw the release of their first ACR single, the dark All Night Party, although the sound and musicianship of the band would be transformed by the arrival of funky drummer Donald Johnson (DoJo) in August. Over the next few months the band gigged widely, often with Joy Division as part of Factory packages, and recorded demos with producer Martin Hannett as well as a Peel session. Their support slot with Talking Heads on their UK tour in December 1979 set David Byrne on a new course, and provided the compelling live half of their chic cassette package The Graveyard and the Ballroom. Post-punk, ACR now reflected the influence of Funkadelic, George Clinton, Bootsy Collins, The Bar Kays and James Brown."

- intro to ACR Biography by James Nice (LTM)

The Durutti Column