3 Nov 2013
Facing The Other Way 
Facing The Other Way

'Facing The Other Way: The Story of 4AD' is the new definitive history of the 4AD record label by Martin Aston. Established in the early Eighties, 4AD, under the visionary tutelage of Ivo Watts-Russell held many similar ideals to Factory Records. This fact is not lost on the author and indeed the Introduction begins with the following paragraph:

"True, the story of 4AD doesn't feature a TV presenter-cum-entrepreneur who starts a record label whose most iconic frontman commits suicide and initiates a Che Guevara-style cult; nor does it involve the decision to invest heavily in a nightclub that goes on to become an epicentre of the biggest dance music boom in UK history, rejuvenating both youth and drug culture, the combined legacy of which soon enough bankrupts said label."

The extremely detailed and lovingly assembled book is a great and contains many more Factory Records references. Fans of both labels are in for a treat.

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Facing The Other Way: The Story of 4AD
Martin Aston
ISBN: 978-0007489619
650 pages
Hardcover

See also: 'visceral pleasures'.

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Biting Tongues

In the grey days of late 1970s post-punk Manchester, youth culture was a serious affair: every musical performance was measured mostly by the conviction of its delivery. The term 'New Wave' opened up free vistas where acquired skills could once again be exercised after punk's monochrome blur. It could be applied to anything from a James 'Blood' Ulmer record to the latest Throbbing Gristle release, Magazine to Swell Maps. Move outside that terrain into Sun Ra, Parliament, Frank Sinatra and Martin Denny, and your options were suddenly without limit...

Then came Tony Wilson's Factory Club (at the Russell Club in Hulme) offering an open invitation to experiment that was taken up when Ken Hollings, Howard Walmsley, Eddie Sherwood and a few others decided to make some noise to accompany their 16mm silent epic Biting Tongues. A further performance followed a few weeks later, when Colin Seddon and Graham Massey disbanded their Post Natals project and joined up. The film itself, a flashing series of negative images, became a memory; the name remained.

- extract from the LTM Biting Tongues biography

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