3 Nov 2013
Facing The Other Way 
Facing The Other Way

'Facing The Other Way: The Story of 4AD' is the new definitive history of the 4AD record label by Martin Aston. Established in the early Eighties, 4AD, under the visionary tutelage of Ivo Watts-Russell held many similar ideals to Factory Records. This fact is not lost on the author and indeed the Introduction begins with the following paragraph:

"True, the story of 4AD doesn't feature a TV presenter-cum-entrepreneur who starts a record label whose most iconic frontman commits suicide and initiates a Che Guevara-style cult; nor does it involve the decision to invest heavily in a nightclub that goes on to become an epicentre of the biggest dance music boom in UK history, rejuvenating both youth and drug culture, the combined legacy of which soon enough bankrupts said label."

The extremely detailed and lovingly assembled book is a great and contains many more Factory Records references. Fans of both labels are in for a treat.

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Facing The Other Way: The Story of 4AD
Martin Aston
ISBN: 978-0007489619
650 pages
Hardcover

See also: 'visceral pleasures'.

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A Certain Ratio

"Manchester, 1978. In the beginning there were four: Jez Kerr (bass), Martin Moscrop (guitar/trumpet), Peter Terrel (guitar/effects) and Simon Topping (vocals/trumpet). Four thin boys with a name borrowed from a Brian Eno record, the intense, drummerless quartet initially drew influence from Wire, Eno, the Velvets and Kraftwerk, and gained a manager in Anthony Wilson of Factory Records.

"May 1979 saw the release of their first ACR single, the dark All Night Party, although the sound and musicianship of the band would be transformed by the arrival of funky drummer Donald Johnson (DoJo) in August. Over the next few months the band gigged widely, often with Joy Division as part of Factory packages, and recorded demos with producer Martin Hannett as well as a Peel session. Their support slot with Talking Heads on their UK tour in December 1979 set David Byrne on a new course, and provided the compelling live half of their chic cassette package The Graveyard and the Ballroom. Post-punk, ACR now reflected the influence of Funkadelic, George Clinton, Bootsy Collins, The Bar Kays and James Brown."

- intro to ACR Biography by James Nice (LTM)

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