13 Nov 2007
Sceptic 
Robert Booth in The Guardian reports on the plans of eminent architect Will Alsop for a huge regeneration of Croydon.

Where's the Factory connection there you ask? Fear ye not, for there is a quote from Peter Saville, the Creative Director at Manchester City Council, responsible for the, hush, rebranding of Manchester, and he says:

"All I know about Croydon is that you go through it on the way to Gatwick and there's lots of 1960s municipal architecture there. When you hear they are rebranding Croydon you can't help but smile in a cynical way. I am very sceptical about the notion of rebranding places."

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