14 Dec 2007
Luxury redefined 
Spring 2008 will see the launch of a new joint-branded John Smedley/better thinking Luxury Redefined t-shirt.

Made in Derbyshire from organic, Fairtrade, extra-long staple Peruvian cotton with an exceptionally low water footprint – the Luxury Redefined concept takes sustainable design and communication to a new level. Supported by a product brochure and web site that tell the story through beautiful, evocative photography, the t-shirt combines the ultimate in luxury with the ultimate in sustainability.

Better Thinking Ltd – a sustainable strategy, design and communications consultancy – has considered every aspect of the t-shirt’s environmental and social impacts since initiating the project in October 2005.

Since mid-2005, Mark Holt (founding partner of 8vo) has been a founding partner of Better thinking. To coincide with the launch, Better Thinking is holding a competition for to design a graphic, slogan or logo (around the theme of sustainability) to be printed on a limited edition of 10 of the t-shirts.

The deadline for submissions is 12pm, Friday 15th February 2008.

The winning submission will receive an original 8vo Hacienda Nine poster from 1991, screenprinted in two colours (and also a luxury redefined t-shirt carrying your design). The remainder of the t-shirts will be auctioned globally with all proceeds going to a Peruvian education programme (helping to support the t-shirt cotton farmers).

The Luxury Redefined t-shirt will be available online and from John Smedley stockists in Spring 2008.

Labels: , , ,


Post a Comment

<< Home

- - - -

Peter Saville colour wheel
Biting Tongues

In the grey days of late 1970s post-punk Manchester, youth culture was a serious affair: every musical performance was measured mostly by the conviction of its delivery. The term 'New Wave' opened up free vistas where acquired skills could once again be exercised after punk's monochrome blur. It could be applied to anything from a James 'Blood' Ulmer record to the latest Throbbing Gristle release, Magazine to Swell Maps. Move outside that terrain into Sun Ra, Parliament, Frank Sinatra and Martin Denny, and your options were suddenly without limit...

Then came Tony Wilson's Factory Club (at the Russell Club in Hulme) offering an open invitation to experiment that was taken up when Ken Hollings, Howard Walmsley, Eddie Sherwood and a few others decided to make some noise to accompany their 16mm silent epic Biting Tongues. A further performance followed a few weeks later, when Colin Seddon and Graham Massey disbanded their Post Natals project and joined up. The film itself, a flashing series of negative images, became a memory; the name remained.

- extract from the LTM Biting Tongues biography

Factory Records

The Durutti Column